Warner Bros. Discovery will mix HBO Max, Discovery Plus companies

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Warner Bros. Discovery will merge its HBO Max and Discovery Plus services into a single streaming platform, aiming to reach 10,000 viewers by 2025. reach 130 million of paying subscribers in a highly competitive market.

The streaming merger, announced Thursday by the recently formed media conglomerate’s chief executive, David Zaslav, during a quarterly earnings call, means that Warner Bros. properties like the Harry Potter series and the sitcom Friends will be available alongside Discovery shows like The Deadliest. Caught” and “Worst Chefs in America”. Warner Bros. Discovery will also develop a 10-year plan for its DC Comics franchises, including Superman and Wonder Woman, similar to what Disney did with the Marvel Cinematic Universe, Zaslav said.

The merger of HBO Max and Discovery Plus aims to reduce subscriber losses with a broad offering that has “something for every household,” Warner Bros. said. Jean-Briac Perrette, Discovery’s global head of streaming. The company also floated the idea of ​​a free streaming service that would be supported by advertising.

The company plans to launch the bundled streaming service in the United States next summer and Latin America later that year. Europe and Asia Pacific will follow in 2024.

Warner Bros. Discovery” in 2025 the goal is 130 million of paying subscribers – would increase by more than 40 percent compared to 92 million. HBO Max and Discovery Plus subscribers. Netflix reported last month that it has 220 million subscribers worldwide. Disney Plus announced in May that it has about 138 million subscribers worldwide.

Warner Bros. Discovery” will aim for 2024 the new streaming service would be profitable in the United States and its global streaming segment by 2025. would earn 1 billion USD revenue, Perrette said. The name or pricing of the new service has not been announced.

For the entertainment industry, HBO Max’s move is causing the greatest concern

Warner Bros. Discovery was formed in April when AT&T’s WarnerMedia unit and Discovery completed a merger and launched some 55 billion dollars in debt. As Zaslav’s team competes with the likes of Netflix and Disney and moves to profitability, it has also shed some legacy projects, such as when it pulled the plug. CNN Plus Aprilless than a month after the launch of the service.

During Thursday’s earnings call Zaslav also reaffirmed that Warner Bros. Discovery will make a “strategic shift” from releasing movies directly to streaming, saying the approach makes less long-term financial sense than releasing movies in theaters. “This idea that expensive films will be broadcast live, we cannot find any economic basis,” he said.

The comments came after one investor asked why the company had withdrawn the permit “Bat Girl.” The $90 million film – starring Leslie Grace and Michael Keaton as Batman, more than 30 years after he first donned the hood – was produced alongside Wonder Twins and Scoob!: Holiday Haunt for Warner Bros. Discovery. a new strategy.

Cancellations can also allow for tax write-offs, according to a Miscellaneous reportand come between complaints from HBO Max users that certain shows were suddenly removed from the service.

“Our focus will be on theater,” Zaslav said. “And when we bring theatrical films to HBO Max, we see that they have a lot more value.”

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