Can DC ever chart a course to step out of Marvel’s shadow? That’s been the question for the past 10 years (since Christopher Nolan’s conclusion Batman trilogy). The newly crowned Warner Bros. Discovery CEO David Zaslav thinks he has an answer, which is… basically the same thing the guys before him were trying to do.
“Look at Batman, Superman, Wonder Woman, Aquaman, these are brands that are known around the world,” Zaslav said. the infamous PB earnings call (via The Hollywood Reporter). “We did it again. We’ve restructured the business where we’re going to focus, where the team will be, with a ten-year plan focused solely on DC. We believe we can create a much more sustainable business.
Oh, a 10-year plan? Why didn’t anyone think of this before? It’s weird corporate lighting to pretend we’re not all there trying to make a Zack Snyder poem. Also, it’s not much of a reset when only one movie (Bat girl) has been cancelled, and the rest, who are still somewhat entangled in the Snyderverse, are going forward (Even was afraid A flash the movie).
“It’s very similar to Alan Horn’s structure, [former Disney CEO] Bob Iger and Kevin Feige meshed very effectively at Disney, Zaslav said, as if copying and pasting from the MCU guide worked for any of his predecessors. He may think Feige is someone directors actually want to work for; Marvel Boss compassionate response to Adil El Arbi and Bilall Fallah then Bat girl was canned, making Zaslav and DC look even worse in comparison.
But Zaslav is committed to “focusing on quality” and “not releasing any film until it’s ready,” which sounds more like a staple of the film industry than an innovative new strategy. “The goal is to grow the DC brand. To bring up the DC characters,” he said. “But it’s also our job to protect the DC brand, and that’s what we’re going to do.” DC fans will surely sleep better knowing this is the guy protecting their beloved heroes.