NBC strikes ‘Days of Our Lives’ past Peacock paywall after 57 years on free TV

NBC’s long-running soap opera Days of our lives after 57 years, only Peacock will leave TV broadcasts, the network announced Wednesday. The change means that fans who were previously able to watch the show for free when streaming will now have to pay for the streaming service to find out what happens next in the show’s fictional town of Salem. New series Days of our lives will debut on September 12.

“By a large percentage Days of our lives viewers already watching digitally, this move allows us to build a loyal fan base of the show via streaming, while also strengthening the network’s daytime offering, enabling partners and consumers to deliver urgent live programming,” said Mark Lazarus, chairman, NBCUniversal Television and Streaming. Press release.

This change moves one more broadcast TV to streaming only. In April, Disney announced that it would introduce Dancing with the stars Disney Plus.and just said on wednesday that the 31st season the premiere will take place on September 19. NBC has already debuted two seasons Days of our lives spinoff titled Outside of Salem on the Peacock.

Disclosure: Comcast, which owns NBCUniversal, is also an investor in Vox Media, The Vergeparent company.

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