in 2023 The Genesis G90 will begin at $89,495

A white sedan drives a little along a road lined with palm trees.

The Genesis may not have the prestige of a BMW or Mercedes badge, but that may not last long.
Photo: Genesis

OK, so here’s the thing: Genesis is pretty much the most interesting car company out there right now. It’s one of the few companies to forge its own path in exterior and interior styling, and it’s the first since Lexus of the early 1990s to offer a significant challenge to classic European luxury brands.

As proof of the last point, look at 2023 Genesis G90 – aka the flagship of the Genesis line. It has been around for a while as a model, but in 2023. The people of South Korea strive luxury sedan to new heights technology, comfort and, of course, price. Genesis announced on Tuesday that in 2023 The G90 will start at $89,495 (including a $1,095 destination charge). for the mild hybrid version and $99,795 for the 48V e-Supercharger model (both prices include a $1,095 destination charge).

Now, if cleaning the bottom of six figures seems like a pretty bold move for such a young brand, you’d be right, but if you’re going to be taken seriously in such a lofty competition, then pricing accordingly is a big part of it. For context, the base model Mercedes S-Class retails for $112,150, compared to the entry-level BMW 7 Series. for $94,295.

Another large section offers similar features. Again, it looks like 2023 The G90 makes do with a huge list of standard equipment, including advanced driver assistance systems such as adaptive cruise control, highway assist, lane keep assist and rear cross traffic assist. Stepping up to the top trim adds things like rear-wheel steering, a Bang & Olufson stereo with 3D imaging, more sophisticated air suspension and rear-seat wireless charging.

in 2023 The Genesis G90 produces 375 horsepower and 391 pound-feet of torque in the base model, or 409 hp and 405 pound-feet in the 48-volt version. Both models are available with all-wheel drive and should reach US dealers in late summer.

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