HBO Max as we know it will soon be gone. At first earnings call Following the merger of the two media properties earlier this year, Warner Bros. Discovery has announced plans to combine HBOMax and Discovery+ into a single streaming service that is expected to debut in 2023. in the summer It’s unclear whether the new broadcaster will be a link to HBO at all. The company’s head of global broadcasting, JB Perrette, said the company is still conducting research on how consumers perceive the brand name.
The news comes on the heels of the newly merged company during the second quarter. “At the end of the day, bringing all the content together was the only way we could see this business being viable,” Perrette told analysts.
Warner Bros. management is planning a major overhaul of its streaming offering and also has to cut back costs, which has given rise to rumors that a divestment of HBO Max is underway. Executives did not reveal the name of the new platform or any pricing information, but did reveal that it will include an ad-free plan and a cheaper ad-supported plan. It can also add a free, ad-supported tier to further expand its audience.
There was no mention of layoffs from HBO Max during today’s earnings call Wrapping were inevitable as the two streaming platforms are being revamped. Engadget has reached out to HBO Max for comment and will update if we hear back.
It is not clear exactly how the merger will affect the future content offerings of the newly merged broadcaster. This week, the company suddenly announced that it was canceling two movies in development for HBO Max – Bat girl and Scoob! Around the same time, the broadcaster announced it was canceling the show Chronicles of Gordita and end children and families programming altogether. There are many shows and movies from HBO Max in recent weeks, incl Moonshot, Witches and American marinadeand there are more to follow
One thing is certain: the new broadcaster will see much less blockbuster premieres than it used to during a pandemic. Warner Bros. Discovery CEO David Zaslav said that releasing movies in theaters simply generates more profit. “That’s why most people got into this business — to be on the big screen when the lights went out,” Mr. Zaslav said. “It’s magic, and the economic model is much stronger.”
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