Cracker Barrel hits again at plant-based sausage critics who say they’re ‘woke’

on Monday, circuit posted on Facebook. about vegetable sausage made by Impossible Foods Cracker Barrel has added breakfast to the menu this summer. The post sparked a backlash from his followers, with many complaining that Cracker Barrel shouldn’t be offering a meat alternative.

“Just lost respect for a once great Tennessee company,” one person commented. Another comment said: “It won’t happen! Cracker Barrel used to be so good, we used to look forward to eating at them, but not anymore,” while another person wrote, “bad choice.” Others were skeptical that the product would taste good. Several commenters dismissed the “woke” menu addition.

But not all reactions were negative, with many people thanking the chain for the opportunity. “I couldn’t even tell the difference. I think it’s great for people who can’t eat meat for whatever reason,” one person wrote.

In a statement to CNN Business, Cracker Barrel said it’s “always looking for ways to expand our guests’ breakfast experience and offer choices to satisfy every taste — whether people want to stick with traditional favorites like bacon and sausage or are hungry for a new, nutritious plant-based option.” , such as Impossible Sausage.

On Thursday, Cracker Barrel responded to the controversy on Instagram by posting a photo of a plant-based sausage and a pork sausage. “Where lovers of pork and plant-based sausages can have a harmonious breakfast all day long.” says the headline. Road rival McDonald’s (MCD) eliminated all-day breakfast.
Cracker Barrel has added Impossible Sausage The menu as part of a wider restructuring of supply. The chain said it was “the first plant-based protein at a time when consumers are looking more than ever for better-for-them plant-based products.”
Eaters are opting for alternative meats with big chains like Dunkin’ and burger kingadding them to your menu.

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