A brand new Apple Unique reveals a lower-than-expected value for the iPhone 14

08/05 Update below. This entry was originally published on August 03

Apple leaks have consistently agreed on one thing: iPhone 14 models are available getting more expensive. That is, until now.

In the new one blog article, the anonymous leaker Lanzuk revealed that Apple “decided to freeze the release price of the base iPhone 14 model through a decision at the top management level. And given Lanzuk’s solid track record, there’s reason to believe so.

Lanzuk explains that Apple’s decision was based on the “stagnation of the global mobile phone market and the decline in demand … so the price of the basic model is frozen, despite some price increase factors.”

According to other leakers, these factors include an increase in component prices due to shortages and the upgrade of several key elements of the iPhone 14 series. First up is the brand new front camera module from LG Innotek which is said to have been leaked three times more expensive than its predecessor.

Lanzuk is certainly aware of the shock and possible disbelief his news will cause, and emphasizes that his information comes from a reliable source at a “major US financial institution.” Moreover, Lanzuk’s achievements deserve respect. Although the insider had occasionally missthere have been quite a few accurate leaks on both Apple and Samsung devices last year.

08/05 Update: More information about the iPhone 14 launch has leaked, and it’s more good news. Influential analyst and industry representative Ming-Chi Kuo messages that Apple has successfully ramped up production of the upcoming base model in India ahead of its release.

“Foxconn iPhone manufacturing plant in India for the first time in 2222. 2H will launch the new 6.1-inch iPhone 14 almost at the same time as China (India was a quarter or more behind in the past),” Kuo explained. “In the short term, India’s iPhone capacity/shipments still have a large gap with China, but this is an important step for Apple to establish an iPhone manufacturing location outside of China.”

My contacts believe that this strategy will pay off immediately, as Apple will be able to supply a large inventory of the iPhone 14 in September. This is in stark contrast to the ongoing supply chain issues faced by the iPhone 14 Max. Expecting the new 6.7-inch model to arrive alongside the rest of the lineup, Display Supply Chain Consultants (DSCC) CEO Ross Young warned that shipments of iPhone 14 Max panels [are] until August was still far behind.

So if you’re planning on getting Apple’s most affordable large-screen iPhone to date, I suspect you’ll have to move fast when they go on sale.

If Lanzuk’s claim is correct, the iPhone 14 is keeping its asking price of $799 (rather than jumping to $899), which also gives hope that the new iPhone 14 Max will also come in at $100 less, at $899. These price points make sense given Apple’s determination to expand feature and performance gap For iPhone 14 Pro models that are still expected to increase in price:

  • iPhone 14 Pro – $1,099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

That said, I’d argue that Lanzuk’s claim still equates to an effective $100 price increase across the range. That’s because the $799 iPhone 14 will replace the $699 iPhone 13 Mini as the entry-level model, while the $899 iPhone 14 Max will replace the $799 iPhone 13. Given the corresponding increase in screen size, these increases are also easier. Apple to sell to customers.

Will the iPhone 14 series be worth it? Design, camera and performance updates It certainly looks like this in the Pro models, but with a possible transition from Lightning to USB-C in 2023 I’d still urge caution if you don’t have to upgrade this year.


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